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Video Email Best Practices to Increase Employee Engagement and Enrollment

Chip Arndt

Chip Arndt

Executive Vice President
team compiling conflict resolution report

team compiling reportOver the past year, our team has studied the myriad ways HR professionals engage, educate, and help employees sign up for company benefit and health plans. This includes communications to new hires and the ever so much fun open-enrollment season, which for most employees falls somewhere between September and November with some companies offering a second open enrollment period April through May.

The good news is that we found helpful ways to use video email to increase employee enrollment and educate employees so HR departments can save more time and money over traditional methods like using posters, fliers, table tents in the cafeteria, snail mail postcards, lengthy PDF explainer docs, online video conferences, phone-call centers, benefit fairs, and time-consuming, one-on-one meetings. Video email and digital postcards do not solve all benefits enrollment headaches, but they do help, and are used by employers as an important tool to educate employees about their benefit options before logging into enrollment portals to sign up.

Employee Video Communications Report 2015Video email communications work and the evidence is here in this free report: 27 Employer Video Communications Case Studies. After you read the report—or maybe before—you should take a look through this free help and tips guide I wrote: Email Best Practices for Employee Open Enrollment CommunicationsThis three-page guide walks you through proven and easy methods to increase employee engagement and benefits sign ups during open enrollment. For the guide, our Flimp Communications team analyzed 1,000+ email campaigns and 500,000+ employee email communications across large, mid-sized, and small businesses that use digital media, video, and video postcards as part of their benefits, open-enrollment programs. The information provided in the guide shows how companies save time and money and support their human resources departments by using a one-stop-shop resource, namely a digital postcard, containing all benefit-related information required to enroll on time and presented in a fun and interactive way.

Hope the information in the report and guide are helpful!

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