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Employee Training Videos: Three Must-Know Categories

Ben Renner

Ben Renner

onboarding and other employee training videosWe’re past the initial scramble of companies and HR managers desperate to improve training video content, challenged to reach remote workers. Today, organizations have produced more engaging employee training content to help new workers hit the ground running. For those companies in a position to hire, ensuring all employees have the same access to this video training is becoming the highest priority as the pandemic stretches into the new year.

They need to make sure employees have the same access to training materials whether they’re working onsite or from home. It’s necessary not only for onboarding, but for career enrichment and retraining purposes as businesses continue adapting to shifting conditions. Including video in training programs and processes can make a huge difference in employee retention and overall performance. These days, scaling video communications is cost effective and provides employees with the resources they need, whether starting a new position or hoping to grow in their existing role.

Scale Training Videos for…

For companies scaling their video training communication systems, the idea is to make information readily available to newcomers and veteran employees alike. With the pandemic impacting where and when people are able to work, video availability needs to be flexible.

Onboarding New Hires

Employee onboarding will always be an important process. The investments made in video now will continue to pay off when things revert to something resembling normal. No matter who a new hire is, how much experience they have, and what position they’ll be working in, all employees need some time to reach the efficiencies you hired them for.

Different positions necessitate different onboarding strategies. When organizations have a library of employee training and onboarding content readily available, new hires catch on faster and face less pressure (something that can really help in those first stressful days). Even when in-person training is available, having videos to reference means those newbies require less one-on-one time. The engaging nature of video also helps with often standard but necessary subjects like company policies around dress codes or harassment and codes of conduct. Video can work hand in hand with printed or digitized manuals, creating a consistency that further assists information retention.

Ongoing Training and Professional Development

career development employee training helps with retentionMany organizations have used their onboarding videos as a starting point, making additional and ongoing training available to everyone in their workforce. Trying to master a skill after watching a video once is difficult if not impossible. I admit I sometimes need training reinforcement, especially if it’s a task I haven’t performed in a while. And I’m not alone in this – many other workers need it, too. Whether learning new skills or refreshing to cover someone on vacation, training videos aren’t just a resource for new hires. As the pandemic has caused layoffs and furloughs, many veteran employees have found themselves needing refreshers on old tasks to help fill gaps.

The world will recover from this health crisis and hiring will resume (hopefully, in the first half of 2021). As you prepare, make additional training videos available to workers hoping to advance within the company by learning new skills. With time, you’ll see higher engagement and get more internal candidates for leadership roles. Creating internal opportunities for growth and advancement go a long way to maintaining or improving employee retention. By creating a video library with these training materials, you’re giving all workers the same chances to advance and succeed.

Nice-to-Know Videos

Video technology is great for basic training but, without supplemental information, content sometimes goes in one ear and out the other. A key to training that many companies forget is demonstrating (for employees) how certain products or services actually work. You don’t need to walk every employee through the code behind your algorithms. But distilling how products and services work in simple terms reinforces workforce knowledge and ensures everyone’s on the same page. These videos aren’t training in the traditional sense but they contribute to corporate culture and employee engagement in other ways. Regardless of an employee’s role, they should all be able to speak about the company beyond their immediate position.

employee training is an investment beyond the pandemicEmployee training videos are the future of new-hire onboarding. Many younger employees expect to learn how to do their jobs primarily through video software. Current demands for video training won’t disappear when the pandemic winds down. Be sure you’re evaluating your training needs across the board, not just around new-hire training. A holistic approach can ultimately reduce turnover and the costs of constant onboarding.

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